Sally’s Baking Addiction is bigger, better, brighter & more delicious than ever


May 1, 2018 (Phoenix, Arizona) – When you’re already one of the top baking blogs, providing recipes for amazing cakes, cookies, pies and other goodies to more than 2.7 million people each month, how do you up your game?

Sally's Baking Addiction Web Mockup

If you’re a top influencer like Sally McKenney of Sally’s Baking Addiction, you give your site a full makeover — meaning spicing it up with a gorgeous new magazine-style theme that features larger images, an easy-to-read layout, clearer type and more intuitive navigation.

Of course, some things haven’t changed. Creative and delicious kitchen-tested recipes? Check. Beautiful food photography? Check. Helpful how-to videos? Check. Articles with insights from Sally herself, in her friendly, breezy style? Two checkmarks for that, because she doesn’t only tell you how to make amazing baked goods, but explains why to do it that way.

That’s why the goal of the redesign wasn’t to mess with what works, but to freshen things up while also making the blog easier to navigate than ever before.

Although it started small, is now home to more than a thousand fabulous recipes for almost every kind of sweet and delicious treat you can imagine — think breads, brownies, cakes, candies, cookies, cupcakes and pies — rounded out by a selection of savory dishes. But with so much enticing content in one place, it could sometimes take time to find the perfect recipe.

“I have hundreds of recipes available to readers, but it was often frustrating to find a specific recipe in the sea of options,” Sally says. “We reorganized everything to allow for more streamlined navigation.”

With the help of multimedia company Grateful Ventures, every part of the new site was meticulously crafted to provide the best user experience. Sally herself was involved every step of the way, and made sure that special care was taken to be sure that when readers are in the kitchen, they can easily see everything they need right there on their phone or tablet.

The revamp also includes some section improvements that will help people find recipes as well as products and services that meet their needs and interests. With these changes, not only should the consumer’s experience get a boost, but advertisers will appreciate that some of the new features will help increase page visits as well as time on page.

There are now destination pages for three sections that are fan favorites: Cookie Palooza (an annual 10-day countdown to Christmas with new cookie recipes each day), Baking Challenge (a fun monthly “show us your recipe” challenge and gift card giveaway) and Pie Week (each November, there are seven days of luscious new pie recipes).

As Sally’s Baking Addiction takes its look and feel from a “blog” to a “website” — in baking terms, that’s like turning an awesome chocolate chip cookie into a mind-blowing cake batter chocolate chip cookie with sprinkles — readers can still look for new content two to three times a week, as well as access the entire archive of content free of charge.

“I work hard to test, photograph, and publish my recipes,” says Sally, “and I always enjoy teaching and inspiring others what to cook and how to bake.”

So now that is bigger, better, brighter and more delicious than ever, come see where thousands of people go every day to find out how to make luscious cookies, photo-worthy cupcakes, divine holiday goodies and all kinds of other delectable desserts.

About Sally’s Baking Addiction: One of the top food blogs in the United States, Sally’s Baking Addiction ( is owned and operated by Sally McKenney from her home near Washington DC. The site receives an average of 2.7 million monthly visits, and she is an active influencer with another 790,000 Facebook followers and 225,000 Instagram followers.

About Grateful: Grateful Ventures, a Gannett Co. Inc. company and part of the USA TODAY NETWORK, is an online media and publishing coalition, focusing on building content and monetization strategies for high-value domains. Our creative collective brings together brightest minds in online media, with hard-earned expertise and deep intuition in business, design, development, branding, marketing, advertising, online media, videography and cinematography.

Sallys Baking Addiction website Mockup